I Guess I'm Floating
2017 | "Music Persona", Shenkar Imaginary last record for the band M83. I wanted this project to embody childhood nostalgia and curiosity. Introducing the band was one of the most fun and interesting parts of the process. Instead of preparing a standard presentation, I decided to make a short introduction video of M83, stitching together some youtube videos such as TV shows, movies, 80's footage, some of M83's music videos (watch below). This first step helped me form an idea of what I wanted the record to look and feel like, and it became my personal "inspiration board" that I could look at throughout the whole process. I hand picked a few of my favourite M83 songs, which were playing in loop while I worked on the project. The idea of space and time is prominent in the band's music. This project strives to show the evolution one goes through, from childhood to adulthood, entering the unknown with innocence. Because "movement" and "transformation" have an important role in this process, I decided to animate the font created at first just for the name of the band.