Process | The first step of the project was to pick and study a culture and its customs, beliefs, dress code, visual aspect and more. Elements that would eventually help us build a new community based on some of the traditions found in the studied group chosen. I studied the Sande tribe's masks, which was a key element for the rest of my visual language, and how this item is used to empower the women but at the same time protect them from evil.
Video | Back in the late 2017, the "me too" march was everywhere on the news, which made my project more relevant and powerful. I decided to take famous women from the cinematic world and integrate them into the "Female Faces" movement through a video. The short "trailer" is a call to join the movement, made out of short cuts from different scenes and moments that include a woman. I animated "masks" on each personality throughout the video, and used a couple of speeches about women empowerment as a soundtrack (mixed with "Santa Barbara, 1979" by Roger Neill).
Print | Another piece of "Female Faces" was a magazine centred around Marielena Zuniga's "Gender in the Media" essay, which talks about the fact that women are vastly underrepresented in the Media, and if they are represented it is generally in a gender specific way or a very sexually suggested way. Posters for marches were designed, as well as "Pop up" gifs to promote the movement online. The presentation took place in a small dark room, which was designed to look like one of the "Female Faces" member's room.
